Perhaps using artificial intelligence to predict guests' preferences sounds like science fiction to you. But the technology is already here, and you're using it every day, and you're not even aware of it:

- Every time you search the web using Google and other search engines;
- When Facebook, LinkedIn and other social networks show you ads personally relevant to you;
- On YouTube, for every video recommendation;
- When using language translation systems…

In short, Aimy does the same for each individual guest, taking into account a number of parameters, including 10 hydrometeorological ones. It identifies the interests and intentions of the guest using everything we know about thousands and thousands of previous guests and aligns them with the products and services offered by the hotel.

Aimy is a system based on artificial intelligence, specifically machine learning. It compares millions of data about our guests, the environment, the country of origin, and recognizes guest needs with more than 90% reliability in a split second. In this manner, Aimy automatically segments guests on an individual level. In practice, this means that when John, who is 40 years old and comes from London, stands in front of your staff, Aimy will “remember” what products and services Steave (43) from Birmingham, Tim (38) and Francis (37) from Oxford used, and hundreds and hundreds of other guests who are similar to our John. By using complex mathematics, Aimy will calculate the probabilities of John purchasing a product and service, as well as offering, at the right moment, those for which there is the greatest probability of sale. When John completes his visit, he will be added to the guest database, and his experience will continue to be used by Aimy for further enhancement.

You are certainly familiar with market segmentation – we divide our customers according to certain characteristics to offer them a customized product or service with a higher likelihood of sales. We can segment guests by nationality, length of stay, categorization of the facility in which they are staying, age and similar parameters. Aimy takes into account all these characteristics and a number of others, incomprehensible to the human mind, which arise from previously collected data. Everything is performed automatically and in a fraction of a second provides an offer tailored exactly to that one particular guest – that is automated segmentation.

If your organization is undergoing a digital transformation process, Aimy can be a key element in that process. Namely, the term digital transformation refers precisely to the introduction of information technologies in all areas of your business in order to create more value – and that is exactly what Aimy is doing.

Would you want to play tennis on the outdoor court while it's raining outside? Drink a beer at breakfast or go jogging after a hardy lunch? Of course not, your receptionist knows that, but so does Aimy. However, Aimy knows more than that. Let us illustrate this with an example – you are on a half-day boat trip and you are presently returning to the pier. Aimy knows it's lunchtime, so she sends you, on WhatsApp or by SMS, a discount offer at the restaurant by the pier, with which your hotel has partnered. Aimy recognizes such opportunities, as well as many correlations that are incomprehensible to the human mind, however, artificial intelligence perceives them. Aimy uses all the contact points in your hotel – from personal contact with the concierge, waiter, to the hotel TV, the homepage for connecting to the Wi-Fi network or the aforementioned chat, so that at any convenient moment the guest can be approached in an optimal manner. At the same time, Aimy avoids repeating the same question over and over or offering the same service repeatedly, and when it assesses that the situation is not right, it offers the guest – nothing.

No. Statistics are calculated by people from available data without assumptions and changes. Aimy is able to learn on her own based on real-time data and predict future events. Over time, it is easily complemented by new services and offers, as well as finds unfathomable indicators for the human mind to create the most accurate possible offers for guests.

Artificial intelligence is the ability of computers to learn and solve tasks that previously could only be performed by humans, since they require insight and understanding. Advances in computer science and increasingly fast computers capable of processing large amounts of data have resulted in artificial intelligence applicable in everyday life.

In a word, no! Aimy works on a computer, tablet, laptop, mobile phone… It is our recommendation in certain situations to use a tablet for convenience, however, during system integration we will make arrangements with you on the option that is most convenient for you. For example, Aimy can work at the front desk on the same computer that is used for PMS, however, in that case, we will not be using its full potential because the tablet independently turns on and off as guests change in front of the receptionist. In this manner, the tablet reminds the concierge to make a recommendation and this eliminates the human factor, i.e. the impact of forgetfulness and fatigue, while at the same time not hindering the performance of work that the concierge has to perform on the computer.

The system has been developed in accordance with the best GDPR practices and is fully compliant with all applicable national and EU provisions relating to privacy and the use of personal data.

Among other things, Aimy contacts previous guests with personalized offers via email. Two or three converted guests are already enough to cover the monthly cost of the basic package. In this way, we fill rooms during low season, which is direct proof of cost-effectiveness – increased number of overnights.

Through the system, you can generate reports that clearly show how many times your employees have made recommendations to guests and compare employees, or you can track how many guests have consumed a particular recommended service.

During the season, when rooms are full, we increase revenues by increasing the sales of additional services and products to guests in the hotel, which can be seen in the revenues from services other than room and board, as well as in the final calculation.

Aimy easily monitors the effectiveness of recommendations, and all your staff needs to do is give a thumbs up or down, as on social media. If the guest liked the service offered, your employee just has to select like, and if the guest wasn't happy with the service offered, the employee selects dislike. This is how we monitor guests' habits. This process is automated, if a guest accesses via digital means, such as booking on the web, chat, email… If Aimy does not have the technical option to automatically recognize a guest as, for example, in a restaurant, all the staff have to do is ask the guest for the room number or first and last name. However, this occurs only in a small number of cases – most of the time, we already know who the guest is because of the booking.

The procedure is very simple:

1. We type in the name of the sales campaign, select the product and set the duration

2. The focus for that specific product is set as a percentage, which actually means how much more frequently the product will be offered compared to other similar products and the guest segment it's intended for.

3. We add certain guest segmentation conditions if we want to focus the campaign even more thoroughly than Aimy would have done on its own.

4. We check whether we have set the focus correctly

5. We confirm the focus settings once again

Afterwards, Aimy takes over and does everything itself. Just a few clicks save time on morning coordination, and the selected product will be recommended more often, while respecting the wishes and habits of individual guests. The product focus can be changed at any time, and the number of products is not limited. You can adjust the focus of a product no matter how far you may be from the hotel itself, and all sales channels, from staff to technology, will automatically accept and apply your instructions.