Using the automated segmentation system, AIMY already knows the interests and preferences of the guest in advance and which offers from our portfolio have the greatest chance of being accepted by the guest. The timeliness of the offer is one of the most important factors for conversion, as our desire for a product changes drastically at specific times of the day. You probably don't want someone to offer you a beer in the early morning, a game of tennis when it's raining outside, or a workout with a personal trainer after a hardy dinner. And a perfectly tailored offer is inappropriate if it is offered at the wrong time. AIMY selects the optimal time and channel for the most likely conversion.
New research based on social media data has shown that the timing when offering the same product has a significant impact on conversion. Such trends are also true for upselling because it has been proven that people react differently to the same offer at different times of the day. The general assumption is that, on average, the best chance of conversion is around 1 pm, however, not all people and not all products are the same. If we are leisure traveling, 1 pm is still the optimal time, but when it comes to business guests the situation is completely opposite. For business guests, 1 pm is considered the worst time, while 10 am is optimal.