In the life of a hotel, it is common that a product needs to be additionally pushed. Perhaps there is too much wine in stock, spa services for some reason may not be so much in demand recently, or there may be some unsold tables left at tonight's theme dinner. Aimy provides the opportunity to manually increase the sales of such products.
It is possible to manually select the product (or product group), the profile of guests they are offered to, thus increasing the sales focus. Depending on the stock or demand situation, decide for yourself how aggressively to sell that particular product and reduce the sales of other products.
All this happens without the need for staff coordination and training. Aimy automatically favors the product on which the focus is placed, and in hotel chains it is possible to manipulate the focus for each product in each hotel independently. On the other hand, Aimy knows not to offer a product in focus to a guest who certainly does not want it. By focusing, we are rearranging the priority of offers from the portfolio, however, we are not trying to sell salami to vegetarians, because Aimy knows this will not succeed. It works more in the sense of offering a guest who loves cabernet sauvignon a merlot with characteristics similar to their favorite varietal.
How is the focus on a specific product increased?
The procedure is very simple:
1. We type in the name of the sales campaign, select the product and set the duration
2. The focus for that specific product is set as a percentage, which actually means how much more frequently the product will be offered compared to other similar products and the guest segment it's intended for.
3. We add certain guest segmentation conditions if we want to focus the campaign even more thoroughly than Aimy would have done on its own.
4. We check whether we have set the focus correctly
5. We confirm the focus settings once again
Afterwards, Aimy takes over and does everything itself. Just a few clicks save time on morning coordination, and the selected product will be recommended more often, while respecting the wishes and habits of individual guests. The product focus can be changed at any time, and the number of products is not limited. You can adjust the focus of a product no matter how far you may be from the hotel itself, and all sales channels, from staff to technology, will automatically accept and apply your instructions.